A few months ago, I had the chance to collaborate on a special project called Art of the Game—a spec piece centered around the intersection of sport and art, built with a team of absolute pros.

No, we’re not launching a clothing brand.

But yes, we made some t-shirts. And not just any t-shirts—Tewdilly tees.

It all begins with an idea.

It all begins with an idea.

The future of content is being shaped right now.

Let’s not underestimate the stuff that makes us curious. It might be where the best ideas are discovered.

What’s Next  

More heart. More fire. More building with people who want to do work that matters. The foundation is set. This is just the beginning.

If you’ve been part of this first year, in whatever way: thank you. If you’re curious what year two might look like, I’d love to talk.

So, like my beard, I’m letting my company grow as it wants to—wild, natural, and free. And every day, I’m marveling at the beauty of that process.

Looking ahead, I’m deeply grateful for trusting my gut, blocking out the noise, and chasing what I truly want. Starting Tewdilly has already been one of the best decisions I’ve ever made, and I’m so excited to see what comes next.

Thank you for being part of it with me, in whatever way. 

Neil’s podcast is a must-listen for anyone in the industry, and being a part of it was a reminder of why Jared loves this work so much. 

If you want to hear the full conversation, check out Episode 284. And if you’re a podcast guest or host, hopefully these tips help make your next episode even better.

Let us know what you think of the episode — and if you have your own tips for being a great podcast guest, drop them in the comments!.

In a world saturated with content, micro-moments are your brand’s way of saying, “We’re here, we’re listening, and we care.” 

And for today’s audiences, that’s what makes a brand unforgettable.

Creating content that connects is all about dialing back the showiness, putting your audience first, and staying true to your brand’s voice. When you avoid these common missteps, you’ll find your content doesn’t just look good—it resonates and sticks.

Keep it real, make it about them, and be true to your brand. 

In the end, it’s simple: don’t just post what you care about—post stuff that makes your audience care. Tailor your content to fit the platform and meet your audience where they hang out. That’s how you turn casual scrollers into loyal followers and customers.

At the end of the day, sales success comes down to this: people first, sales second. When you focus on building genuine relationships, understanding your client’s needs, and offering solutions that drive their business forward, sales happen naturally.