This is Why I Love Sports (Even When They Break My Heart)
Sunday was rough if you’re a Broncos fan.
The highs. The lows. The chaos of thinking the game is won… only to get crushed mere seconds later.
I even reenacted my reaction to the ending — you can check out the video here.
And yet, this is exactly why I love sports. Because they’re not just games. They’re microcosms of life — and, by extension, business.
Sports Teach Us Lessons We Can’t Ignore
Things won’t always go your way.
In sports, bad bounces, missed calls, or last-second collapses happen. In business, markets shift, campaigns flop, or competitors sneak ahead. Both remind us: control what you can, accept what you can’t.
You always have a choice.
When things don’t go our way, we can play the victim — or we can accept what is, learn, and reset faster. For years, a Broncos loss would derail my whole day (sometimes my whole week — just ask my wife 🤪). Now, I try to notice those reactions sooner and move forward with perspective.
Discipline matters.
One penalty can change a football game. One overlooked detail can shift the trajectory of a project or a brand. Small mistakes compound. Staying disciplined protects your momentum.
Resilience is everything.
The Colts stayed in it. They got a second shot, and they finished. Same in business — resilience and persistence create opportunities that effort alone can’t guarantee.
Why It Matters for Brands & Business
Sports show us that success isn’t just about talent or effort. It’s about how you handle the unexpected. The ability to accept, adapt, and keep going is what separates the teams — and the businesses — that last from those that fade.
Painful, hilarious, humbling. But that’s exactly why I keep coming back. And why I believe every business leader, brand builder, and entrepreneur should keep looking to sports for lessons on how to grow, compete, and thrive.
